JQuery :: Appending AJAX Response Data To Calling Element?

I have a list where each list item has a click event attached to it. Upon clicking a list item, the click calls a PHP script and passes the list's title attribute as a parameter to the script. How can I take the data returned (some HTML) from the AJAX call and append it to the list item which was clicked? I know that the data variable contains the correct HTML coming back from the script and thought that $ (this).append(data) would work but it doesn't. I was thinking of calling another function from within the AJAX return function call, but don't know how to reference the list item which was originally clicked.

$('li').click(function(){
$.get('script.php',{folder:$(this).attr('title')},function(data){
?
});
});