Referring To Object Name Within Same Object

I have a user-defined object being used in a webpage, let's call it Bob. We instantiate bob, like this :

Objname = new Bob();

Now, of course, 'Objname' refers to the new Bob object. Here's my problem: when Bob is initially instantiated, it's created containing code that refers to itself. Specifically, it contains static text that refers to elements of itself. The problem is I need to get a hold of the actual text 'Objname' in order to do this.

This is all very abstract, but I can't really divulge any details without hitting you with a huge amount of code. Still, I hope my problem is clear. And, I (really!) don't want to instantiate Bob like this:

Objname = new Bob('Objname');

since it's really ugly. Any suggestions...?