JQuery :: Live() Not Appearing To Work?

I have this in my jQuery() function:

$( "#admin_new_records ul a" ).live( "tap", function() {
jQT.goTo( "#admin_new_records" );
return false;
});

I create the links that match this on the fly with jquery.builder.js, and have confirmed that searching the resultant DOM in the console with the string "#admin_new_records ul a" does indeed return the elements I want. The problem is that when I click on the links, the jqt framework still seems to handle the tap, and returns to the first screen with an error due to the fact that it cannot recognise the url I created for the links. The issue seems to be that live does not work, but I have also tried to set this on tap() immediately after creating and appending the links, and this does not work, either.