JQuery :: How To Retrieve Value Of Label

I am simply trying to retreive the value of a label. Here is the label:
<asp:Label ID="Label3" runat="server" Text="I love ASNA"></asp:Label>

Here is what I am trying to do with JQUERY:
See LINE 1 and LINE 2 below.
It comes back with UNDEFINED/
< asp:Content ContentPlaceHolderID="PageScriptPH" runat="server" >
<script type="text/javascript">
var ATTDTA_CLICK_ACTION_CODE = 'X';
var ATTDTA_DOUBLE_CLICK_ACTION_CODE = 'X';
wingsHelpers.subfile.assignDoubleClickAction(
"ATTDTA", ATTDTA_DOUBLE_CLICK_ACTION_CODE);
var p = $("#Label3").val(); <======== LINE 1
alert(p);<======== LINE 2
</script>
</asp:Content>