Cant Update Dom After JQuery Ajax Request

I'm trying to update my page with either a yes or a no, I'm using Ajax for the request to the server. The request works perfectly, however when I try to update the DOM with the server response using $(this).text(response.waiting); and $(this).html(response.waiting);.

I've tried alert(response.waiting); and returns a valid response. So, the problem probably stems from the DOM.

$("#data a.waiting").each(function(i){
$(this).click(function() {
$(this).html('<img src="../img/loading.gif" id="loadwait" alt="Loading..." />').fadeIn("slow");
$.ajax({
type: "POST",
url: "waiting/ajax/",
data: "id=" + $(this).attr("name"),
dataType: "json",
success: function(response) {
$("#loadwait").hide();
$(this).show();
$(this).html(response.waiting);
}
});
});
});