JQuery :: Events On Elements Returned Using Ajax?

I define a "click" event on "a" tags in the ready part of a page. It fires just fine when I click on any "a" tag on the page. I then have a button which sets the content of a div using ajax. This content contains a couple of "a" tags. The issue now is that the "click" event does NOT fire when clicking on these tags. I suspect it is because they did not exist when the page was initially rendered. What is the "JQuery way" of dealing with an issue like this? Of course I cannot be the only one in the world who needs to return HTML with events from my ajax calls :-)