Google Analytics Behind A Paywall?

Feb 16, 2010

i'm currently pitching some website development. The majority of this site is behind a paywall (meaning users must pay subscription to view the content). There is much talk about google analytics being used. I can't help but wonder a few things about this:

1) does google analytics function correctly behind a paywall -- i.e., when a session is required for viewing?

2) Does this present any kind of security problems?

I'm imagining that the google analytics script will most definitely load if embedded in a paywalled page. I'm also imagining that such a script could easily parse the content of that page and deliver it to google. Any thoughts on this matter are welcome.

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